It’s a term that is often bandied around with regards to agencies of all disciplines: “We are a boutique agency”. While you might’ve read that in a slightly snooty voice or perhaps visualised a small-but-exclusive shop selling overpriced trinkets, the reality of its meaning in this context is quite different.
WHAT IS A BOUTIQUE AGENCY IN MARKETING?
A boutique agency in marketing is one that focuses upon a specialised marketing discipline while utilising a small but highly-talented group of professionals. While a boutique agency is usually smaller in size, the capability of their employees and consultants tends to be of an expert level within their niche.
THE BENEFITS OF ENGAGING A BOUTIQUE DIGITAL AGENCY
At Vim Digital we are purposely and proudly boutique in our set-up. We believe that we can offer a superior service and solution because of this approach. Here are just some of the reasons why:
1. Our strict cap on clients means a higher quality and consistency of service
Service excellence is central to what we do at Vim. In no way will we ever compromise this. Our reputation for outstanding results and best-in-class client service is what makes us us. We are fiercely protective of our brand and reputation so will never overstretch ourselves or drop our standards to make a quick buck. Because of this, you can be assured of truly impressive service and highly responsive consultants. Just check out what our financial services and manufacturing clients have to say about us.
2. We are exclusively focused upon ‘The Power of Five’ – our five areas of digital marketing expertise
“Do you offer hosting?”
”Err, yeh…we can do.”
”What about apps. Do you build apps?”
”If you like, sure.”
This is a conversation you will never have with Vim Digital. Our niche is purely within digital marketing, and we focus upon our five specialist disciplines. Digital strategy, Copywriting for web, holistic SEO, PPC and analytics. By strictly focusing upon our specialist areas that we have years of experience in, you can be sure that our work is guaranteed and of unparalleled quality.
3. Going the ‘extra mile’ is the norm for us
If you’re a client of Vim you can be assured that the job gets done to the highest possible standard – even if it means going above and beyond. We never work to the clock like many larger agencies. We always work to the task. We are never bound by standard office hours. And once again, our reputation is our lifeblood so over-delivering is central to our brand.
4. The ability for agility
A huge advantage to your chosen agency having a strict cap on clients is that they can be super-responsive and agile to your requirements. Often clients come to us with urgent projects that have tight deadlines – projects that many larger agencies would not be able to facilitate at such short notice. By not overloading our roster we have that ability to start a project at short notice and deliver to the tightest of deadlines. Morning, noon, nights and weekends – we do what it takes to get the right results for our clients.
5. We are invested in your success
Sure, many of the bigger agencies can probably afford to do a not-so-good job for a client. Their volume-based approach means that as soon one client is out of the door, another will come in. ‘Churn and burn’ if you like. The Vim boutique approach is to deliver a service and solution of such high quality that the client would not want to jump ship. We cannot afford the time expense and reputation hit that comes with the ‘churn and burn’ approach. And besides, it’s just not the way we do things.
Hopefully we’ve been able to provide you with a little flavour of what comes with taking the boutique digital agency approach. Service, expertise, dedication and ultimately results are the key benefits on offer here. Some might say it’s a no-brainer. We sure would.
