Copywriting
We believe in creating true connection through better communication – in enhancing understanding between customer and company. This is at the forefront of everything that we do.
Website Copywriting That Engages
Vim’s website copywriting is created to illuminate your message, engage the audience and entice them towards your proposition. It doesn’t stop there. All of our copy is specifically created to integrate with your particular SEO, PPC and CRO strategies.
The Vim philosophy of website copywriting is very much ‘write without fear, edit without mercy’. Writers must be allowed to free flow with their prose in order to create the magic needed to illuminate, engage and entice.
Copy and Content That Has a Plan and a Purpose
Unbounce data shows that website copy is 2x more influential than webpage design in why visitors convert*.
Clear enough evidence that investing in professionally-written web copy is not just worthwhile, but essential.
There’s a whole world of difference between the standard copywriting and Vim Digital copywriting. Our website copywriting is specifically designed to boost leads and sales – not just look pretty on a webpage. We exclusively focus on digital copywriting and are specialists in this area. Take a look at this article as an example of our copywriting for SEO work.
Want to create an authentic and lasting connection with your customers? Contact Vim Digital today. We believe in creating true connection through better communication.
The Vim Copywriting Process
Before we even begin to formulate our copy, we meticulously follow our specialised process of business, brand and product immersion. This includes:
- immersion sessions with the client
- tone of voice formulation and agreement
- brand words selection (including bespoke adjectives for brand personality reaffirmation)
- reviewing of SEO, PPC and CRO strategies for integration with content creation
- listing of all purposes and agendas - as each sentence written must have one of these behind them
- consistent call-to-action (CTA) language devised for user familiarity
- A/B testing on CTA language versions for optimum conversions.
Copywriting
Write Without Fear – Edit Without Mercy
While there are a lot of technical considerations to our website copywriting, we do not let them encumber the creative flow of our writers.
Once the initial draft is created, we can then apply technical considerations. This while we also mould it into a polished, lean and professional piece of content that will truly connect with your customers.
