Analytics
If you’re anything like us then you’ll know that data is the lifeblood of modern marketing. It is crucial that your data is not only accurate but also reports the facts and figures core to your business’s success.
Google Analytics Services Including GA4
Standard ‘out of the box’ statistics are all well and good for a general picture. However, the most important data such as key button clicks, form submissions and online sales needs to be set-up in a reliable and robust fashion.
That is where Vim Digital’s Google Analytics services come in. Accomplished in this field, we have many years’ experience in creating bespoke reporting set-ups for our clients. You name it, we can set up a reporting function for it through a combination of Google Tag Manager and Google Analytics.
With Google announcing that they will deprecate Universal Analytics in July 2023, action is required. The necessary transition to GA4 is far from seamless and requires professional GA4 help. This is where Vim Digital specialise as GA4 experts. NOW is the time for Vim Digital to transtion your data to this new platform.
Sophie Goodall - Growth Marketing Manager, Beams
CLIENT TESTIMONIAL
“Well-Versed in the Nuances of GA4”
“Vim Digital’s knowledge and intricate understanding of Google’s reporting suite was a blessing for us at Beams. Especially helpful was the fact that they were well-versed in the nuances of GA4. With Vim building out audiences and configuring events in both GA4 and Google Tag Manager, we could execute and measure our desired Google Ads retargeting campaigns.”
COPY AND CONTENT THAT HAS A PLAN AND A PURPOSE
Before we even begin to formulate our copy, we meticulously follow our specialised process of business, brand and product immersion. This includes:
- immersion sessions with the client
- tone of voice formulation and agreement
- brand words selection (including bespoke adjectives for brand personality reaffirmation)
- reviewing of SEO, PPC and CRO strategies for integration with content creation
- listing of all purposes and agendas - as each sentence written must have one of these behind them
- consistent call-to-action (CTA) language devised for user familiarity
- A/B testing on CTA language versions for optimum conversions.
Analytics Experts
A Business-Focused Consultative Approach
We work with your team to ascertain what data is most important in measuring online success. Once this deep-dive is completed, our Google Tag Manager and Google Analytics IQ-qualified experts set about implementing the required reporting capability.
Our approach is based on enhancing understanding, so we design simple and easy-to-digest reports – either in Google Analytics itself (Universal Analytics or GA4) or Google Data Studio. Plus, we always provide plain English commentary to accompany our reports and findings.
