With the end of the year upon us and 2022 looming large, it’s time for your business to take stock. Time to take stock of your digital marketing efforts. Time to decipher whether they have been truly effective.
To even do this, your analytics will need to be set-up in such a manner that can accurately produce the data required. This alone highlights the need to engage a professional digital marketing agency. But what are the key digital marketing aspects that a professional agency can provide expert help with? The kind of expertise that produces actual results and pays for itself numerous times over.
HOW SPECIALIST WEBSITE COPYWRITING CAN HELP YOUR BUSINESS
Unbounce data shows that website copy is 2x more influential than webpage design in why visitors convert*. Yet many businesses plough budget into web design while neglecting the craft required to make their message SELL. The question is, how does your business go about formulating online copy?
Here at Vim Digital, before we even begin to formulate copy for our clients, we meticulously follow our specialised process of business, brand and product immersion. This includes:
- immersion sessions with the client
- tone of voice formulation and agreement
- brand words selection (including bespoke adjectives for brand personality reaffirmation)
- reviewing of SEO, CRO and PPC strategies for integration with content creation
- listing of all purposes and agendas, as each sentence written must have one of these behind them
- consistent call-to-action (CTA) language devised for user familiarity
- A/B testing on CTA language versions for optimum conversions.
By following this carefully crafted approach, Vim creates the kind of copy that illuminates your product or service, engages the customer and entices them towards conversion. So the next time you need to create online copy for your website or ads, ask yourself one question – can you afford not to engage Vim Digital?
*Unbounce data science findings (40k landing pages) show copy (28%) was 2x as influential as design (13%) in why visitors converted.
HOW ADVANCED SEO CAN SIGNIFICANTLY INCREASE YOUR WEBSITE AUDIENCE
Take a look at your analytics. What percentage of your website traffic comes from organic means? If you’re able to look further, what percentage of your online leads or sales derive from the organic channel?
Many businesses prop-up their website traffic through paid advertising. While this is a fine channel to reach your target audience, it will totaly disappear the minute you switch off your ads. What is truly important is to cultivate your organic website traffic. This source is sustainable over the long-term and should, ideally, serve as your main contributor of traffic.
Bringing aboard expert SEO know-how is crucial to building the organic traffic channel both for now and the long-term. And for SEO to return genuine, long-lasting results, it needs to be holistic. It needs to be central at the content inception and creation stage.
Look at one of our most recent clients. From implementing our detailed and systematic SEO approach in May 2021 we have seen a 577% rise in organic traffic by November 2021.
Needless to say, organic is now their #1 source of traffic. And this is highly relevant traffic based on the strategic keywords we are targeting to rank for.
We can do the same for your business too. It just starts with a conversation. Send Vim a message and we can show you how we will significantly boost your organic traffic – both now and in the long-term.
HOW CONVERSION RATE OPTIMISATION (CRO) CAN INCREASE LEAD AND SALES
So your website looks great and your marketing team all agree it’s going to do the job it’s designed to do. But how can you be sure of this?
Rather than the whim of subjective opinion, it is real reportable data that Vim relies upon to inform the changes that we advise or make. Regular analysis of your website’s on-page elements and accompanying data is aided by strategic A/B testing. Implementing the best performing scenarios means that we can drive you towards a higher conversion rate for leads and sales.
Among others, we use Google Analytics and Google Tag Manager to track webpage engagement, button/click interactions and user journeys. Hotjar is a preferred tool for heatmaps, sessions recordings and surveys, while we utilise Optimizely to run A/B testing and website personalisation.
Vim Digital also offers MyNotify and Copytesting as proven bolt-on CRO solutions to significantly boost conversions.
With all this in mind, are you sure that your website is truly set-up to convert as well as it could do? You only get one chance to make a good first impression, so drop us a message today to see exactly how we can ensure that you do this
HOW PAY-PER-CLICK (PPC) ADVERTISING CAN BRING IN LEADS AND SALES
A well-planned and exectuted organic strategy needs to be complemented by a paid media plan. This is essential in order to enhance results, strengthen gaps of weakness and capitalise on immediate trends and opportunities.
Targeting your ideal audience across platform such as Google Ads, Meta for Business, Outbrain, LinkedIn Marketing Solutions, Microsoft Advertising (formerly ‘Bing Ads’) and Quora for Business will rocket your leads and sales when carried out by professionals like Vim Digital.
Take one of our long-standing clients. Previous to engaging Vim Digital, they had no way of driving nor capturing online leads. In the 17 months of undertaking a Google Search Ads campaign through Vim, they have generated over 450 leads from it – for a product that can be worth up to six figures.
PPC advertising is never simply a case of ‘one size fits all’. Far from it. Every company’s offering, audience and target market is different and requires its own unique approach. Done right, and through Vim Digital, you will unlock the value of those leads that are out there waiting for you.
You can trust Vim Digital to expertly manage your online ad campaigns, delivering market-leading results. All it takes is a phonecall or message to start the conversation.
HOW GOOGLE ANALYTICS CAN PROVIDE THE DATA TO FUEL SUCCESS
As mentioned at the top of the article, it is vitally important to have a professionally-configured analytics set-up. It is crucial that your data is not only accurate but also reports the facts and figures that are core to your business’ success. This data can often be the lifeblood in informing your PPC targeting and CRO efforts.
With most businesses utilising Google Analytics to provide this data, it makes perfect business sense to engage a specialist to ensure that the data is reliable and accurate (while in no way skewed). Also, standard ‘out of the box’ statistics are all well and good for a general picture. However, the most important data such as key button clicks, form submissions and online sales needs to be set-up in a reliable and robust fashion.
That is where Vim Digital’s Google Analytics services come in. Accomplished in this field, we have many years’ experience in creating bespoke reporting set-ups for our clients. You name it, we can set up a reporting function for it through a combination of Google Tag Manager and Google Analytics. Our approach is based on enhancing understanding, so we design simple and easy-to-digest reports – either in Google Analytics itself or Google Data Studio. Plus, we always provide plain English commentary to accompany our reports and findings.
SO WHAT’S THE NEXT STEP?
It couldn’t be more simple. Drop us a message now using our online form or call us on 03 9972 6370 to begin the conversation.
This will be the easiest and best move in ensuring a prosperous 2022 for your business.
